Machine Learning in Marketing and Personalization
In the marketing world, Machine Learning drives personalization, customer segmentation, and predictive analytics, helping businesses deliver targeted campaigns and improve customer engagement. One of the most well-known applications is in recommendation systems, powered by algorithms such as Collaborative Filtering and Content-Based Filtering. These systems analyze user behavior, preferences, and historical data to suggest products, movies, or content, as seen on platforms like Netflix, Amazon, and Spotify.